CDAC REBRANDING
Graphic Design | Branding | 2020
Project Type
Graphic Design
Category
Branding
PROJECT OVERVIEW
The Carleton Disability Awareness Centre (CDAC) is a peer support, advocacy, and community space for students who experience disability, chronic illness, neurodiversity, or inaccessibility. As a forum for disability issues, CDAC provides various events and services that support the Carleton community. Given the evolving needs and identities of their members, the current branding requires a refresh to better align with their mission, vision, and the dynamic nature of their work.
Company
OBJECTIVES
Modernization
Update CDAC's visual identity to resonate with current and prospective students, representing a modern and progressive image.
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Awareness + Engagement
Increase visibility and engagement with CDAC’s services and events among students, faculty, and the broader Carleton community.
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Challenge Stereotypes
Use updated branding to challenge stereotypes about disability while also promoting awareness and acceptance.
Inclusivity + Accessibility
Ensure the new brand conveys a message of inclusivity, support, and empowerment for all students with increased accessibility.
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Fostering Community
Strengthen the sense of community and belonging among undergraduate students who utilize CDAC's services.
